Rural Market Insight

RMI seeks to improve the impact of social venture investing and social enterprise by delivering deep, actionable insight into rural market behavior.

CDF’s Rural Market Insight (RMI) initiative seeks to promote social enterprise that respects the BoP as both clients and consumers.  To accomplish this, the RMI team draws upon behavioral economics, social psychology, qualitative research methodologies, traditional market research tools, and participatory rural appraisal techniques to develop: 1) tools to help companies and investors more accurately assess demand dynamics in rural communities and 2) concrete methods to efficiently uncover consumer preference in BoP market segments. By leveraging strengths across CDFs Rural Infrastructure and Governance, Environmentally Sustainable Finance, and Development Metrics groups, RMI seeks to improve the impact of social venture investing and social enterprise by delivering deep, actionable insight into rural market behavior.

Keywords: social enterprise, rural markets, social venture, renewable energy

Website: